A character is being sought for the new Games Hubs in Frankfurt am Main and Darmstadt to represent the region’s gaming industry. This is because visual language plays a crucial role, especially in gaming.
Frankfurt Economic Development GmbH and Games Hub Hessen, with locations in Frankfurt and Darmstadt, are calling for submissions for a unique mascot design. They are looking for an original character that will make the region, the gaming spirit, and Hesse’s creative tech scene visible.
This new initiative thus sets a sign for the creativity and innovative power of the region. “Frankfurt thrives on its unique talents – in the games sector, we now want to offer a stage to those who want to shape the future,” emphasizes Bernhard Grieb, Managing Director of Frankfurt Economic Development GmbH. “I am convinced that our new character will inspire many to identify with and become part of Hesse’s vibrant games community. Especially in gaming, visual language and design play a major role – and we have many creative minds in the region who can implement this appealingly.”
Games Hubs to Promote the Gaming Industry in Hesse
Games Hub Hessen serves as a central point of contact for the games industry at its Frankfurt and Darmstadt locations. Here, founders, startups, and entrepreneurs particularly benefit from the provision of affordable office spaces, modern infrastructure, individual consulting, and access to strong networks.
The call for entries focuses on finding a powerful, courageous, clever, and curious mascot – a character that complements the Games Hub Hessen logo and can be used in various ways, such as at events or on social media. The designs must be developed without the use of AI tools and should convincingly convey the connection between Hesse, innovation, and gaming. The winning design will be awarded 2,500 Euros.
“Hesse has exciting game ideas, bright minds, and a network that supports young talents,” highlights Jan Klose, representative of game Hessen. “The new mascot should make visible everything that makes Hesse’s games scene special: courage for new things, joy in development, and the openness to welcome everyone. We look forward to many creative submissions from diverse perspectives.”
Submission Deadline Early October
Frankfurt Economic Development GmbH and Games Hub Hessen look forward to numerous creative contributions that will give Hesse’s games community a “face”! The submission deadline for mascot designs is October 5, 2025.
The partner organizations of Games Hub Hessen will receive unlimited usage rights for the mascot – for marketing, websites, events, and within the hubs. The winner will be announced at the Frankfurt Book Fair 2025.
You can find the terms and conditions and legal notices here.
