{"id":31513,"global_id":"www.kompassfrankfurt.de\/en\/?id=31513","global_id_lineage":["www.kompassfrankfurt.de\/en\/?id=31513"],"author":"8","status":"publish","date":"2026-10-01 14:54:50","date_utc":"2026-10-01 12:54:50","modified":"2026-10-12 16:52:45","modified_utc":"2026-10-12 14:52:45","url":"https:\/\/www.kompassfrankfurt.de\/en\/event\/von-der-marktrecherche-zum-ki-marketing-system-vor-ort\/","rest_url":"https:\/\/www.kompassfrankfurt.de\/en\/wp-json\/tribe\/events\/v1\/events\/31513","title":"Dein KI-System im Business: Einmal aufbauen, dauerhaft Zeit sparen \u2013 Hybrider-Workshop f\u00fcr fortgeschrittene KI-Anwenderinnen (Hybrid)","description":"<p><strong>Wiederholbare Workflows mit ChatGPT &amp; Claude f\u00fcr Arbeit und Marketing<\/strong><\/p>\n<p>Du nutzt KI bereits und m\u00f6chtest deine Marketingaufgaben systematischer bearbeiten? In diesem Praxis-Workshop lernst du eine konkrete Methode kennen, mit der du Unternehmensinformationen, Positionierung, Zielgruppen und Content-Planung zu einem wiederholbaren Marketing-System verbindest.<\/p>\n<p>Schritt f\u00fcr Schritt arbeitest du mit strukturierten Dateien, gezielten Prompts und wiederverwendbaren Vorlagen. Im Mittelpunkt steht ein klarer Mediaplan: Welche Kan\u00e4le passen zu deinem Unternehmen, welche Posting-Kategorien interessieren deine Zielgruppen und wie h\u00e4ufig kannst du realistisch ver\u00f6ffentlichen?<\/p>\n<p><strong>Inhalte<\/strong><\/p>\n<ul>\n<li><strong>Arbeitsdateien organisieren:<\/strong>\u00a0Unternehmensinformationen, bisherigen Content, freigegebene Beispiele und Feedback strukturieren; den Zugriff auf relevante Dateien und Ordner anhand einer Live-Demo kennenlernen<\/li>\n<li><strong>Positionierung und USPs sch\u00e4rfen:<\/strong>\u00a0Mit dem Golden Circle WHY, HOW und WHAT kl\u00e4ren und mit Kundenbed\u00fcrfnissen sowie Wettbewerbsangeboten abgleichen<\/li>\n<li><strong>Drei Business-Personas entwickeln:<\/strong>\u00a0Bed\u00fcrfnisse, Kaufmotive, Einw\u00e4nde und Informationsgewohnheiten mit einem Fragebogen herausarbeiten und mit vorhandenem Kundenwissen pr\u00fcfen<\/li>\n<li><strong>Marketingkan\u00e4le priorisieren:<\/strong>\u00a0Geeignete Kan\u00e4le anhand deiner Zielgruppen, Ziele und verf\u00fcgbaren Ressourcen ausw\u00e4hlen<\/li>\n<li><strong>Mediaplan und Posting-Kategorien erstellen:<\/strong>\u00a0Wiederkehrende Themenrubriken definieren und daraus Posting-Ideen, einen einfachen Content-Kalender und einen realistischen Ver\u00f6ffentlichungsrhythmus entwickeln<\/li>\n<li><strong>Wiederholbare Abl\u00e4ufe etablieren:<\/strong>\u00a0Markeninformationen, Tonalit\u00e4t und Textvorlagen wiederverwenden; Ergebnisse pr\u00fcfen und anhand von Kundenfeedback verbessern<\/li>\n<\/ul>\n<p>Datenschutz und Quellenpr\u00fcfung begleiten alle Schritte.<\/p>\n<p><strong>Dein Ergebnis<\/strong><\/p>\n<p>Das Grundger\u00fcst deines wiederholbaren Marketing-Systems: ein Markenbriefing, drei Persona-Entw\u00fcrfe, priorisierte Marketingkan\u00e4le und ein erster Mediaplan mit Posting-Kategorien und Themenideen.<\/p>\n<p><strong>Bitte mitbringen:<\/strong>\u00a0Laptop, Informationen zu deinem Unternehmen und Angebot sowie m\u00f6glichst bisherige Marketingtexte, Kundenfeedback oder einen bestehenden Content-Plan.<\/p>\n<p><strong>Format:<\/strong>\u00a0Drei Stunden hybrid \u2013 vor Ort in Frankfurt oder online, maximal 15 Teilnehmerinnen insgesamt. Praktische Erfahrung mit ChatGPT oder Claude und grundlegende Prompting-Kenntnisse werden vorausgesetzt.<\/p>\n<p>Dieser Workshop wird im Rahmen des\u00a0<strong>Female Founders Forward Programms 2026<\/strong>\u00a0angeboten und von der\u00a0<strong>Wirtschaftsf\u00f6rderung Frankfurt<\/strong>\u00a0finanziell unterst\u00fctzt.\u00a0<strong>Frankfurt Forward und Kompass Frankfurt<\/strong>\u00a0begleiten das Angebot als Programmpartner. Die Teilnahme ist Frauen vorbehalten.<\/p>\n<p><strong>Dozentin<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31676 alignleft\" src=\"https:\/\/www.kompassfrankfurt.de\/wp-content\/uploads\/2026\/10\/Katja-Nochis-Delaloye.jpg\" alt=\"\" width=\"173\" height=\"259\" srcset=\"https:\/\/www.kompassfrankfurt.de\/wp-content\/uploads\/2026\/10\/Katja-Nochis-Delaloye.jpg 427w, https:\/\/www.kompassfrankfurt.de\/wp-content\/uploads\/2026\/10\/Katja-Nochis-Delaloye-200x300.jpg 200w\" sizes=\"auto, (max-width: 173px) 100vw, 173px\" \/><\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/katja-noschis-delaloye\/\" target=\"_blank\" rel=\"noopener\">Katja Noschis\u2011Delaloye<\/a><br \/>\nFounder, <a href=\"https:\/\/www.couture-consultancy.com\/about\" target=\"_blank\" rel=\"noopener\">Couture Consultancy<\/a><br \/>\nLecturer, <em>Akademie Mode &amp; Design Wiesbaden<\/em><\/p>\n<p>LinkedIn: www.linkedin.com\/in\/katja-noschis-delaloye\/<br \/>\nWebsite: www.couture-consultancy.com<\/p>\n<div>\n<p>Ihre Erfahrungen aus internationalem Markenaufbau und digitalem Marketing bringt sie heute praxisnah in die Arbeit mit Gr\u00fcnder:innen und Unternehmen ein. Als Gr\u00fcndungsmitglied von MR PORTER (Net-A-Porter Group) arbeitete sie mehrere Jahre in London und New York und begleitete den Aufbau einer international erfolgreichen Marke. Heute unterst\u00fctzt sie Gr\u00fcnder:innen und Unternehmen dabei, Marketing verst\u00e4ndlich, strategisch und praxisorientiert umzusetzen. Ihr Fokus liegt darauf, komplexe Themen greifbar zu machen und unmittelbar anwendbare L\u00f6sungen zu vermitteln.<\/p>\n<p><strong>Vernetzung inklusive<\/strong><br \/>\nNutze die Gelegenheit, andere Gr\u00fcnderinnen aus Frankfurt kennenzulernen, Erfahrungen auszutauschen und m\u00f6gliche Kooperationen anzubahnen.<\/p>\n<\/div>\n<div class=\"wpex-alert wpex-alert-success\">\n<p><strong>Hinweise zum Datenschutz:<\/strong><\/p>\n<p>Dieses Angebot wird durch F\u00f6rdermittel finanziert. Die Teilnahme an diesem Angebot ist f\u00fcr dich kostenfrei. Damit wir unserer Berichtspflicht gegen\u00fcber F\u00f6rdermittelgebern nachkommen k\u00f6nnen, werden zus\u00e4tzliche Informationen ben\u00f6tigt, die wir den F\u00f6rdermittelgebern zur Verf\u00fcgung stellen. Weitere Informationen zum Datenschutz bei der Kompass gGmbH sind der Datenschutzerkl\u00e4rung unter <a href=\"https:\/\/www.kompassfrankfurt.de\/datenschutz\/\">https:\/\/www.kompassfrankfurt.de\/datenschutz\/<\/a> zu 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