One in common.
#togetherone2.0 – in line with our motto “Enable Future Business”!
The continuation of the #gemeinsamdeins program focuses more strongly on the topic of digitization: In the future, successful existence in the market will depend crucially on how well small businesses and the self-employed will have adapted to the requirements of the digital economy. Therefore, thematic workshops on digital tools and corresponding practical assistance are at the top of the agenda. Other topics for making business models fit for the future are sustainability and, above all, flexibility. Kompass Frankfurt increasingly offers moderated networking events – digital and live – for active exchange with other self-employed people.
The last few months have shown how crucial an agile network is. So, be there. Go digital and get connected!
Now at #togetherone. The program is supported by the JPMorgan Chase Foundation and Wirtschaftsförderung Frankfurt am Main GmbH.
18 months crisis intervention
Interview #1 🎦 Sandra Scheuring interviewed by Ellen Bommersheim
Together we look back on 18 months of crisis intervention:
What were the most important core elements for companies during the crisis? What role does liquidity play? And which financings really helped?
Gastronomy: starting point or turning point?
With Sabine Steinbeck, we look at the status quo in the restaurant industry. What were the challenges of the past few months? Why does a change in thinking need to take place? What role do consumers play?
The pandemic was like a burning glass on the catering industry. A rethink seems to be only a matter of time. Pressure is increasing from more and more directions. However, it is not only the developments of the Corona era that provoke a rethinking of gastronomic businesses, but also a rapid digital acceleration that continues to demand modern solutions and approaches.💡
Both the growing competition and the demands of the company’s own guests have changed significantly in recent years. In addition, there are reviews from the Internet, which can also have a direct impact on your own business. The stationary gastronomy industry has to face new challenges all the time. Technological innovations continue to pour into the market – from digital menus to table orders to guest engagement apps can transform the experience.
Is the retail business model still viable
Frederik Gottschling @visionsbuero and moderator @scheuring.sandra look at the retail situation
#startupfrankfurt #retail #futureretail #downtown #retail
Goodbye retail Does the business model of stationary retail still work
Pandemics and digitization are not the only reasons for the tense situation in the trade. The development of customer needs is also gathering pace. In addition to the adjustments to the business model, it is also necessary to strengthen the joint appearance in order to increase the attractiveness for customers. What in e-commerce is called product bundling or the time spent on the website are aspects that stationary retail must transfer to the city centers. The exchange among individual traders plays a decisive role in this. But what exactly are the challenges that need to be overcome in the near future in order to remain competitive?
The shopping process must be viewed holistically and be an experience for the customer.
Short & to-go:
Increase/optimize shopping carts
Communicate strengths and service quality
Making shopping an experience
#startupfrankfurt #socialmediamanagement #socialentrepreneurshipeducation
Interview 🎦 #4
Social media for solopreneurs, self-employed and small businesses – a waste of time or part of the marketing strategy: The decisive factors here are the choice of media channel and its role within the overarching marketing strategy❗️🌐
▶️Fabian Parusel @nextpr and moderator @scheuring.sandra look at the role of social media channels🔎
#startupfrankfurt #socialmediamanagement #socialentrepreneurshipeducation
Methods for future fitness
#startupfrankfurt #businessmodel #trend
Methods for future fitness: How companies position themselves for the future and what role talents and competencies play in this process
▶️ Andreas Steinle @trend_innovation and moderator @scheuring.sandra look at future-relevant topics for solopreneurs, self-employed and companies🔮
#startupfrankfurt #businessmodel #trend #future #together #entrepreneurship #entrepreneurmindset
#startupfrankfurt #entrepreneurmindset #togetherone
Interview 🎦 #6
Transformation processes and entrepreneurial resilience – how important the immune system of the psyche is for being an entrepreneur❗️.
▶️ @sophia.saenger.coaching and moderator @scheuring.sandra
Go digital and get connected!
Store local products online?
This is what many customers would have liked during the crisis. But only a few smaller stores also offer their products online.
How can retailers take advantage of this change in smart customer behavior? In the interview with Anina Modrzynski, one of two founders of @smartgolocal, you can learn how the start-up helps Frankfurt stores to be present online as well.
With their solution, bestseller products get more reach and retailers can bridge the gap between online and offline business without having to operate an online store themselves.
#startupfrankfurt #togetherone #frankfurthandmade
Crisis lesson number 1: The need for digitization.
They say Corona has pushed us into the digital age. Virtual meetings and remote working have been experienced by many.
An interview with Julia Mannagottera, consultant for digitalization and agile processes, about the opportunities and hurdles of digital communication. How does it succeed? What are no-go’s? And how can you create a space where something like a digital team feeling is created?
@jm_professional_consulting interviewed and moderated by @scheuring.sandra
#together #digital #digitalcommunication #digitalization #agile #digitalteams #teamleadership #remote
What do you see as the biggest no-gos in digital communication? 🗣💬
Green is the future
There is hardly a company that does not advertise its sustainability. The truth lies somewhere between greenwashing and genuine effort.
But how can start-ups really position themselves sustainably? What specifically should be paid attention to? And why is it a chance that you can no longer do without?
An interview with Lisa Wagner @savetheplanetinstyle sustainability consultant about eco-labels and ultrafastfashion, consumer stop and supply chain laws.
#startupfrankfurt #together #one #sustainability #ultrafastfashion #eco
Sustainability: A theme that has come to stay⁉️
Go digital and get connected!
💻🌐 Corona was a wake-up call that companies should not ignore. This is because customer wishes will have to be perceived differently in the future. The sales-oriented “old world” has had its day. Markus Dalka, marketing consultant, is convinced of this. The new marketing world is thus faced with the question: what do people really want and who is actually behind my target group. Digital channels and social media are accelerators that need to be dealt with. The interview provides concrete tips on how channels can be used profitably for community building.
You want to turn the crisis into an opportunity? Want to know how others stay resilient? You just want to fill up on optimism? Follow us on Instagram and connect with our innovative founders, start-ups and companies!
Instagram account imprint
Kompass – Center for business startups
Frankfurt am Main gGmbH
Hanauer Landstrasse 521
60386 Frankfurt am Main
Managing Director: Ellen Katharina Bommersheim
Frankfurt am Main Local Court, HRB 50221
Sales tax identification number: DE216634852
1. general information
1.1. Objective and responsibility
- We, Kompass – Zentrum für Existenzgründungen Frankfurt am Main gGmbH (Hanauer Landstraße 521, 60386 Frankfurt am Main) – hereinafter referred to as “operator”, “we” or “us”, would like to explain to you below which data of yours we process as operator of the Fanpage.
- Our data protection officer can be reached at the email address s.meyzis (at) itdsb.de.
- The purpose of data processing on our Fanpage is to provide information about our products and services. Furthermore, users have the opportunity to interact with us in a targeted manner.
1.2. Shared responsibility
- We have entered into a Shared Responsibility Agreement with Facebook Ireland Ltd. (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) – hereinafter referred to as “Facebook” – pursuant to Article 26 of the General Data Protection Regulation (GDPR).
- For details on delineation of responsibility, see the agreement at: https://www.facebook.com/legal/terms/page_controller_addendum.
- For more information about Facebook, visit https://www.facebook.com/policy.php.
- You can contact Facebook’s privacy officer at https://www.facebook.com/help/contact/540977946302970.
1.3. Legal basis
We collect and process personal data based on the following legal bases:
- Consent pursuant to Article 6(1) lit. a Basic Data Protection Regulation (GDPR). Consent is any voluntary, specific, informed and unambiguous expression of will in the form of a statement or other unambiguous affirmative act by which the data subject indicates his or her agreement to the processing of personal data relating to him or her.
- Necessity for the performance of the contract or implementation of preparatory measures pursuant to Article 6(1) lit. b DSGVO, i.e. the data is necessary for us to fulfill our contractual obligations to you or we need the data to prepare a contract with you.
- Processing for the fulfillment of a legal obligation pursuant to Article 6 (1) lit c DSGVO, i.e. that, for example, processing of the data is required by law or other regulations.
- Processing for the protection of legitimate interests pursuant to Article 6(1) lit. f DSGVO, i.e. that the processing is necessary to protect legitimate interests on our part or those of third parties, unless such interests are overridden by the interests or fundamental rights and freedoms of you which require the protection of personal data.
1.4. Data subject rights
You are entitled to the following rights regarding data processing by us:
- Right of appeal to a supervisory authority pursuant to Article 13(2) letter (d) GDPR and Article 14(2) letter e) GDPR.
- Right of access according to Article 15 DSGVO
- Right of rectification pursuant to Article 16 DSGVO
- Right to erasure (“right to be forgotten”) pursuant to Article 17 DSGVO
- Right to restriction of processing pursuant to Article 18 DSGVO
- Right to data portability pursuant to Article 20 DSGVO
- Right to object according to Article 21 DSGVO
Note: Users can object to the processing of their personal data in accordance with the legal requirements at any time with effect for the future. The objection can be made in particular against the processing for purposes of direct advertising.
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.
1.5. Data deletion and storage period
The personal data of the data subject shall be deleted or blocked as soon as the purpose of the storage ceases to apply. In addition, storage may take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need to continue storing the data for the conclusion or fulfillment of a contract.
1.6. Processing safety
- We have implemented appropriate and state-of-the-art technical and organizational security measures (TOMs).
- The data processed in our area of responsibility is protected, for example, against accidental or intentional manipulation, loss, destruction and unauthorized access.
1.7. Data transfer to third parties, subcontractors and third-party providers
- Personal data is only transferred to third parties within the scope of legal requirements. We only disclose users’ data to third parties if this is necessary, for example, for billing purposes or for other purposes if the transfer is necessary to fulfill contractual obligations to users.
- If we use subcontractors, we have taken suitable contractual precautions as well as appropriate technical and organizational measures vis-à-vis these companies.
- If we use content, tools or other means from other companies (hereinafter collectively referred to as “third party providers“) and their named registered office is located in a third country, it is to be assumed that a data transfer takes place to the third party providers’ countries of domicile. The transfer of personal data to third countries by us will only take place if there is an adequate level of data protection, user consent or otherwise legal permission.
2. concrete data processing
2.1. Tell us your story
- During participation in the “#gemeinsamdeins” initiative, we collect personal data; this includes in particular: Name and contact details, photo, personal experience as well as business model, services and products.
- The purpose of the initiative is to publish the provided data on websites as well as social media channels.
- The legal basis for this data processing is Article 6 (1) lit. a GDPR. Consent is given by submitting the form. The consent can be revoked at any time with effect for the future.
2.2. Use of Insights and Cookies
- In connection with the operation of the fan page, we use the Insights function from Facebook to obtain anonymized statistical data on the users of our Instagram account. For this purpose, Facebook stores a cookie on the end device of the user who visits our Instagram account. The cookie contains a unique user code in each case and is active for a period of two years, unless it is deleted beforehand. The user code can be linked to the data of such users who are registered with Facebook. The Instagram Data Policy contains all information about data processing by Facebook when using Instagram: https://help.instagram.com/519522125107875
- Purposes of processing:
The processing of the information is intended to allow Facebook, on the one hand, to improve its system of advertising that it distributes through its network. On the other hand, it is intended to enable us, as the operator of the fan page, to obtain statistics that Facebook creates based on visits to our Instagram account. This is aimed at managing the marketing of our activities. For example, this allows us to gain knowledge of the profiles of visitors who like our Instagram account or use certain content on the account in order to provide them with more relevant content and develop features that may be of greater interest to them.
In addition, to help us better understand how our Fan Page can better achieve our goals, demographic and geographic analyses are also created based on the information collected and made available to us. We may use this information to target interest-based advertisements without having direct knowledge of the visitor’s identity. If visitors use Facebook services (Facebook, Messenger, Instagram, WhatsApp) on multiple devices, the collection and analysis can also take place across devices if they are registered visitors who are logged into their own profiles.
- The generated visitor statistics are transmitted to us exclusively in anonymized form. We do not have access to the underlying data. Only Facebook itself has this access.
- Legal basis and legitimate interests:
We operate this fan page to present ourselves to and communicate with Instagram users and other interested persons who visit our Instagram account. The processing of the users’ personal data is based on our legitimate interests in an optimized presentation of our company pursuant to Article 6 (1) lit. f GDPR.
- Disclosure of data:
It is conceivable that some of the information collected may also be used outside the European Union by Facebook Inc. based in the USA are processed. Facebook Inc. is certified under the U.S.-EU data protection agreement “Privacy Shield” and thus undertakes to comply with the European data protection requirements.
We ourselves only pass on personal data on the basis of your separate consent.
- Insofar as user consent is required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes shall only be made with the consent of the users.